Processes & Infrastructure
epub |eng | 2013-10-01 | Author:Steve Blank [Blank, Steve]

Customer Creation Versus Marketing Communications Execution In the Customer Development model, the phrase “customer creation” represents the essential marketing activities necessary to help customers learn about a product and create ...
( Category: Entrepreneurship May 29,2015 )
epub |eng | 2015-04-07 | Author:Popper, Nathaniel

CHARLIE HAD KEPT BitInstant ahead of the regulatory curve. Back in 2012 he had registered the company with FinCen as a money transmitter. In March, though, the company was still ...
( Category: Company Profiles May 24,2015 )
mobi |eng | 2015-04-08 | Author:Popper, Nathaniel [Popper, Nathaniel]

CHARLIE HAD KEPT BitInstant ahead of the regulatory curve. Back in 2012 he had registered the company with FinCen as a money transmitter. In March, though, the company was still ...
( Category: Company Profiles May 24,2015 )
epub |eng | 2011-04-30 | Author:Richard Templar

* * * IF YOU TURN IN GOOD WORK AND THEN ONE DAY HAND IN A PILE OF JUNK, PEOPLE ARE GOING TO THINK YOU’VE BLOWN IT. * * * ...
( Category: Strategic Planning May 1,2015 )
epub |eng | 2015-04-13 | Author:Sutherland, Ian H

Interestingly, I benefit from many retweets of these tweets because, I suspect, people are happy to spread the word about something that is free. Tie-Ins to a Specific Event Whenever ...
( Category: E-Commerce April 27,2015 )
epub |eng | 2015-04-13 | Author:Henry M. Paulson

Over my years of close contact with China, I’d learned that it was impossible to separate the country’s environmental challenges from its rapid growth: China’s dazzling economic leap forward had ...
( Category: Asian April 20,2015 )
mobi, epub |eng | 2011-09-20 | Author:Godin, Seth [Godin, Seth]

The ski area at Jackson Hole has a choice: to become even more welcoming to extreme skiers who seek out the expert trails, or to dumb the facility down to ...
( Category: Organizational Learning April 10,2015 )
epub, mobi |eng | 2014-12-04 | Author:Guy Kawasaki & Peg Fitzpatrick [Kawasaki, Guy]

74. Dedicate a Person To truly socialize an event, at least one person should focus exclusively on social-media activities. This person will have plenty to do: Before: Share promotional posts ...
( Category: Web Marketing April 5,2015 )
mobi, epub |eng | 2010-10-18 | Author:Freeman Hall

The Two Virginias Meet Virginia . . . and Virginia. Both haunted The Big Fancy on a daily basis. No, they weren’t ghosts. Unfortunately, they were customers. But I wish ...
( Category: Business April 5,2015 )
mobi, epub |eng | 2013-01-21 | Author:Jean-Claude Ellena

Moustiers-Sainte-Marie, Thursday 22 April 2010 Craft In the space of five years every single person involved in developing the perfume collections has been replaced. These people, with whom I shared ...
( Category: Fashion Design April 5,2015 )
epub |eng | 2013-04-23 | Author:Watkins, Michael D. [Watkins, Michael D.]

Leading Change As you work out where to get your early wins, think, too, about how you will make change happen in your organization. Keep in mind there is no ...
( Category: Management March 31,2015 )
epub |eng | 2015-03-16 | Author:Jeremy Gutsche [Gutsche, Jeremy]

THE REBIRTHING OF A BADASS BRAND More than a century and a half ago, a long-bearded man named Hiram Walker made his first moonshine, and it was fantastic. He knew ...
( Category: Research March 22,2015 )
epub |eng | 2012-03-21 | Author:Jeffrey D. Clements

Jobs, Taxes, and Wealth A lot of data suggest that the success of the corporate drive to power in our country over the past three or four decades has helped ...
( Category: National March 22,2015 )
mobi, pdf |eng | 2011-08-01 | Author:Mark Stevens

He replaced the dyes commonly used in the production of nail polish with pure pigments to provide a vastly superior appearance. He tested the products on his own nails, rejecting ...
( Category: Organizational Learning March 16,2015 )
mobi |eng | 2005-12-28 | Author:Moore, Geoffrey A. [Moore, Geoffrey A.]

FOCUSING INNOVATION IN THE OPERATIONAL EXCELLENCE ZONE We have said that to innovate in fractal markets one must add value at the customer-facing surface of offers while simultaneously extracting resources ...
( Category: Management March 9,2015 )